Omnisend is an exceptional choice for ecommerce businesses seeking powerful yet affordable email and SMS marketing automation. After extensive research and analysis of user feedback, Omnisend stands out as a top-tier marketing platform that delivers impressive results without the complexity of enterprise-level tools.
This comprehensive 2025 review covers everything you need to know about Omnisend’s features, pricing, user experience, and how it compares to leading competitors like Klaviyo and Mailchimp.
What Is Omnisend and Who Needs It?
Omnisend is an “omni-channel” marketing automation platform specifically designed for ecommerce stores. Launched in 2014, the company has grown to serve over 125,000 businesses worldwide, with particular strength in Shopify integrations.
The platform solves a critical problem for online retailers: how to engage customers effectively across multiple channels without requiring technical expertise or breaking the budget. Unlike generic email marketing tools, Omnisend focuses exclusively on ecommerce needs, offering pre-built workflows for abandoned carts, welcome series, product recommendations, and post-purchase follow-ups.
Target Users:
- Small to medium-sized ecommerce businesses
- Shopify, WooCommerce, and BigCommerce store owners
- Growing brands seeking affordable automation
- Marketing teams wanting beginner-friendly tools with advanced capabilities
Key Features and Benefits
Email Marketing Excellence
Omnisend provides 350+ professional email templates specifically designed for ecommerce, with automatic branding integration that pulls your store’s colors, fonts, and styling. The drag-and-drop editor makes campaign creation effortless, even for non-designers.
Multi-Channel Marketing
Unlike email-only platforms, Omnisend integrates:
- Email campaigns with dynamic product recommendations
- SMS marketing with global reach and competitive pricing
- Web push notifications for instant customer engagement
- Facebook Custom Audiences for retargeting
Pre-Built Automation Workflows
Omnisend’s automation library includes ready-made sequences for:
- Welcome series for new subscribers
- Abandoned cart recovery (their most popular feature)
- Browse abandonment emails
- Post-purchase upsells and cross-sells
- Win-back campaigns for inactive customers
- Product review requestsyoutube
Advanced Segmentation
The platform offers sophisticated audience segmentation based on:
- Purchase history and behavior
- Browsing patterns
- Geographic location
- Customer lifecycle stage
- Engagement levels
Product Reviews Integration
Exclusive to Shopify users, Omnisend’s product review system automatically requests feedback after purchases and displays reviews with up to 5 images per review, enhancing social proof and SEO visibility.
Hands-On User Experience
Based on extensive user feedback and testing, Omnisend delivers an exceptionally user-friendly experience. The setup process takes minutes rather than hours, with one-click integrations for major ecommerce platforms.
Setup Process:
- Install the Omnisend app from your ecommerce platform’s app store
- Connect your store (automatic data sync begins immediately)
- Import existing contacts or start building your list
- Choose from pre-built automation templates
- Customize email templates with your branding
- Launch campaigns within 15 minutesyoutube
The platform’s strength lies in its intuitive interface that doesn’t sacrifice power for simplicity. Users consistently praise the drag-and-drop editor and the fact that complex automations can be set up without any coding knowledge.
Pros and Cons
ProsCons24/7 customer support even on free planyoutubeAdvanced reporting only available on Pro planBeginner-friendly with minimal learning curveLimited integrations compared to Klaviyo (160+ vs 350+)Pre-built automations for every ecommerce scenarioTemplate quantity lower than some competitorsCompetitive pricing – 35% less than leading ESPsAccount suspensions can occur for policy violationsMulti-channel support (email, SMS, push notifications)UI improvements needed in some areasExcellent deliverability with built-in reputation monitoringyoutubeFree plan limited to 500 emails/month
Comparison to Alternatives
Omnisend vs. Klaviyo
Klaviyo offers more advanced analytics and predictive features, but Omnisend wins on pricing, ease of use, and customer support. For a business with 10,000 contacts, Omnisend Pro costs $150/month while Klaviyo starts at $200/month.
Omnisend vs. Mailchimp
Omnisend provides superior ecommerce-specific features and automation workflows, while Mailchimp offers broader general marketing tools. Omnisend’s pricing becomes more competitive as contact lists grow.
User Ratings Comparison
- Omnisend:Â 4.7/5 on Shopify (5,870+ reviews), 4.6/5 on G2 (906 reviews), 4.7/5 on Capterra (720+ reviews)
- Klaviyo:Â 4.3/5 on G2, generally higher complexity ratings
- Mailchimp:Â 4.2/5 on G2, mixed reviews on ecommerce functionality
Pricing and Value
Omnisend offers transparent, contact-based pricing with three main tiers:
Free Plan
- Up to 250 contacts
- 500 emails per month
- All core features included
- 24/7 support
- No time limit
Standard Plan ($16/month)
- Up to 500 contacts
- 6,000 emails per month
- Unlimited push notifications
- Remove Omnisend branding
- Priority support
Pro Plan ($59/month)
- Up to 2,500 contacts
- Unlimited emails
- Free SMS credits equal to plan cost
- Advanced reporting
- Dedicated account manager
Money-Saving Tip: New subscribers can save 30% by paying for 3 months upfront, reducing the Pro plan to $41.30/month for the first quarter.
User Feedback and Ratings
Positive Reviews
Users consistently praise Omnisend for:
“Omnisend was a game-changer regarding our e-mail marketing! We love how easy and fast is to customize our e-mail templates, we’ve got compliments from customers and it helped us to boost sales.”
“We’ve been able to generate more than $120,000 in less than a year with just this email automation feature.”
“Great app. They’ve really upgraded over the past few years. I feel it’s right on par with Klaviyo. Best of all, the customer service is outstanding.”
Critical Feedback
Some users report challenges:
“Omnisend is very buggy and has by far the worst support I have ever seen (Pro Plan)…support had absolutely no clue, they didn’t respond after a while.”
“The prominent ‘SHOP NOW’ button in my top welcome email is completely non-functional. It’s not clickable in the emails that have been sent.”
However, negative reviews represent a minority, with most users reporting positive experiences and responsive support.
SEO and Technical Aspects
Omnisend excels in technical performance with:
Deliverability Features
- Built-in sender reputation monitoring
- Domain authentication tools
- Deliverability reporting dashboard
- Anti-spam compliance toolsyoutube
Mobile Optimization
- All templates are mobile-responsive by default
- Automatic optimization across devices
- Mobile-first design approach
Integrations
160+ pre-built integrations including:
- All major ecommerce platforms
- CRM systems
- Analytics tools
- Social media platforms
- Shipping providers
Performance Monitoring
Real-time analytics covering:
- Open and click rates
- Revenue attribution
- Customer journey tracking
- A/B testing results
- Deliverability metrics
How to Get Started
Step-by-Step Setup
- Sign up for a free Omnisend account (no credit card required)
- Connect your store via one-click integration
- Import contacts from existing lists or start fresh
- Set up domain authentication for better deliverability
- Choose automation templates (start with welcome series and abandoned cart)
- Customize email templates with your branding
- Launch your first campaign within 15 minutesyoutube
Onboarding Support
Omnisend provides comprehensive onboarding resources:
- Video tutorials covering every feature
- Omnisend Academy with marketing best practices
- 24/7 live chat support
- Step-by-step setup wizards
- Pre-configured automation templates
Frequently Asked Questions
Is Omnisend suitable for beginners?
Yes, Omnisend is specifically designed for users without technical backgrounds. The drag-and-drop editor and pre-built templates make it easy to create professional campaigns quickly.
How does Omnisend’s deliverability compare?
Omnisend maintains excellent deliverability rates with built-in monitoring tools and domain authentication features that many competitors don’t offer.youtube
Can I integrate Omnisend with my existing tools?
Omnisend offers 160+ integrations with popular ecommerce platforms, CRMs, and marketing tools, plus API access for custom integrations.
What happens if I exceed my contact limit?
Omnisend automatically suggests plan upgrades when you approach limits, with no service interruptions during the transition.
Is customer support really available 24/7?
Yes, even free plan users receive 24/7 email and live chat support, which is rare in the industry.youtube
How long does setup take?
Most users can complete basic setup and launch their first campaign within 15-30 minutes.youtube
Conclusion and Recommendations
Omnisend represents an outstanding choice for ecommerce businesses seeking powerful marketing automation without enterprise-level complexity or pricing. The platform successfully bridges the gap between basic email tools and advanced marketing platforms, offering sophisticated features through an intuitive interface.
Choose Omnisend if you:
- Run an ecommerce store on Shopify, WooCommerce, or similar platforms
- Want pre-built automation workflows that actually convert
- Need multi-channel marketing (email, SMS, push notifications)
- Value responsive customer support
- Prefer transparent, predictable pricing
- Want to start with a robust free plan
Consider alternatives if you:
- Need extremely advanced analytics and predictive modeling
- Require extensive custom coding capabilities
- Operate primarily B2B rather than ecommerce
- Need 300+ integrations
Based on our comprehensive analysis of features, pricing, user feedback, and competitive positioning, Omnisend earns a strong recommendation for small to medium-sized ecommerce businesses looking to scale their marketing efforts efficiently and affordably.
Ready to get started? Sign up for Omnisend’s free plan today – no credit card required, full feature access, and 24/7 support included.
